If you want to better understand your target audience, both qualitative and quantitative research are key. Columnist Shari Thurow outlines a variety of research methods.
Contributor Alistair Dent brings us part two in a multi-part series exploring the data landscape, what it means for marketers, and what you can do yourself.
Digital marketers today have an abundance of data at their disposal, and columnist James Green notes that determining how to best utilize all these data points is truly an art form.